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"Smart Dubai" initiative drives digitalization

SER at the Gartner Symposium in Dubai 2018

(March 29, 2018 - Berlin) "Scale" was the overriding theme of this year's Gartner Symposium in Dubai. The SER Group took advantage of the event to establish its positioning as an ECM solution provider for the Middle East and to strengthen its existing business relationships. With its "Smart Dubai" initiative, Dubai is enthusiastically pushing ahead with digitalization. The goal of the "Dubai Paperless Strategy" is to make processes in government and administration completely paper-free. Over 600 CIOs and IT managers from all over the Middle East gathered at the Gartner event in Dubai.

SER's experts spent three days having intense discussions at the Gartner Symposium in Dubai. The event provided many opportunities to talk with visitors from companies and government institutions of the region and to learn more about the status of their digitalization strategies. The opening speech from Her Excellency Dr. Aisha Bin Bishr, Director General of the Smart Dubai Office, focused on the government initiative "Smart Dubai". An important component of the initiative is the "Dubai Paperless Strategy", the goal of which is to establish paper-free administration in Dubai. By 2021, no administration employee and no citizen should have to print out documents on paper. This initiative is supposed to save more than one billion pages of paper per year.

Digitalization at companies and organizations in the Middle East is still primarily in the early phases. The financial sector is no exception either, as SER found out earlier this year at the 7th Annual Conference on Electronic Banking and Payment Systems, which took place in Tehran, Iran. Even large financial institutions and ministries of the region are still operating today almost completely paper-based. At the Gartner Symposium/ITxpo in Dubai, numerous representatives of banks and financial authorities from neighboring countries informed SER of their plans to push forward even faster with digitalization in their organizations.

Expanding the partner network: Emirates Computers

The Gartner event in Dubai presented opportunities not only to talk with our regional partners, but also to make a new IPPS (International Partner Program of SER) partnership official with Emirates Computers, which is a system integrator, value-added reseller (VAR) and software reseller in the Middle East.

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госпожа Alexandra Lilienthal
e-Mail: alexandra.lilienthal@ser.de
Тел.: +49 30 498582-214

Компания SER

  • Крупнейший европейский вендор ECM-систем*;
  • Входит в топ-5 лучших вендоров ECM-систем в мире;
  • Частная компания;
  • Программное обеспечение разработано в Германии;
  • Visionary в «магическом квадранте» Gartner для CSP;
  • «Сильный игрок» в Forrester's ECM Waves™;
  • Более 550 сотрудников
  • Более 2 000 клиентов по всему миру;
  • Крупнейшая команда разработчиков ECM-решений в Европе.


  • Стандартизированное ECM решение для крупных корпораций, среднего бизнеса и государственных учреждений;
  • Единая ECM, BPM-платформа для совместной работы, включающая:
    • Комплексный менеджмент метаданных;
    • Вертикальные и горизонтальные решения;
    • Гибридный BPM для всех бизнес-процессов — от целевых до высокоструктурированных;
    • Компоненты для совместной работы, безопасного обмена данными, как внутри организации, так и с контрагентами

*Согласно последним опубликованным данным о доходах, валовой прибыли, операционных результатах и количестве сотрудников